When I was informed as to what text we would be engaging in our introductory rhetoric classes this year, I was simultaneously heartened and shaken.  I was heartened because the subject matter of the substantive material we would be engaging was of tremendous import to everyone- as students, as individuals, as participants in the flow of e-commerce. The issues we would be examining were being addressed and discussed right now, by everyone from politicians to niche nerds with alarmist blogs.