I recently had a teaching experience I could only compare to being on a sinking ship—like the band on the Titanic, I played my song dutifully as I sunk into the murky waters. With every word I spoke, attempting to explain the material I prepared, I could sense the students’ disinterest, disengagement, and utter confusion. This wasn’t the first time I experienced this sinking feeling of a total misfire while teaching, nor do I expect it to be the last time. And do you know whose fault it was? Julian Casablancas. 

This semester, I have taken great pleasure in teaching The Rhetoric of Celebrity to a group of enthusiastic and talented students.  In my office hours a few weeks ago, a student who came in to discuss a recent assignment with me began our conversation by asking if “all rhetoric teachers had to be so young.”  

“Well,” I answered, “most of us are graduate students, so we don’t have our PhDs yet.  We’re generally in our twenties and thirties.”  

Social media has long stood out to me as something rhetoric instructors should discuss in the classroom. Aside from email, it is perhaps the most commonly used technology by our students and ourselves. Increasingly, it’s the medium through which we access news stories and forms of information and promotion. Yet, because it raises questions about the overlap between public and private and what’s acceptable or desired in terms of pedagogy, I’ve often hesitated to use it.