I’m teaching RHE 309K - Rhetoric of Going Viral this year, a course dedicated to the study and design of digital texts in the public realm. The final project asks students to create a digital text designed to participate in a particular online conversation and publish it in an appropriate venue. Last semester, I had a student with the digital composition skills to create any number of smart and engaging final projects. Instead he opted to write a product review and post it to an online retail site. The review was thoughtful and tailored well to the rhetorical situation.